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   The Mad Scientist
Matter Wheels are designed and chemically formulated by the
greatest chemist our industry has ever seen. Having years of proven
experience, Neal Piper has been leading the pack for well over a decade.
His passion for speed and hunger for victory continues to produce
technology that brings the sport to a whole new level, as the records
clearly show.

   Industry Changing Hub Technology

Solid-Core
hub technology has been the industry standard for
years. Neal chose to use this hub for the 80mm and 84mm products
because it best compliments the smaller sized wheels. Furthermore,
with the size of the hub on these wheels being considerably smaller,
the weight of a solid core hub isn't detrimental.

Hollow-Core engineering is responsible for breaking more records
in a single year than any other hub in the history of inline skating.
Hollow-Core keeps the wheel virtually flex free in the corners, making
it an indoor skater's greatest tool. At speeds that skaters reach today,
the flexability of a wheel becomes extremely important. This technology
greatly reduces the amount of squealing and barking, allowing you to
attain speeds never before possible with larger wheels.

EMT (Energy Management Technology) is Matter's newest hub
design. Taking the Hollow-Core and incorporating a concept of substantial rebound for outdoor, EMT completely maximizes your efficiency.
This new design turns the entire core of the wheel into a spring,
allowing it to give back virtually all the energy put into every push.
EMT allows for flex and thus gives you incredible grip as well.

   Remarkable Urethanes

Inline skating wheels are made up of organic compounds called urethanes. When mixed correctly, these urethanes can display incredible physical characteristics and adhere to specific surfaces. Neal Piper, Matter's ground breaking chemist, is more familiar with this than any other person in the world, and it shows. This process is a very specific science and is by no means as easy as it sounds; If it were easy to make an amazing wheel, everyone would be doing it.

Our outdoor urethane families are Juice, Code Red, and XG. Juice was specifically designed with roll in mind and has proven to be the best road formula in the world. Juice is poured in 3 different hardnesses, displaying incredible diversity. Being such a special and unique mixture, the Juice family works surprisingly well on many banked tracks around the globe as well. Code Red was engineered specifically for cement tracks, so the focus was split equally between roll and grip. XG was Neal's solution to slippery conditions, so he designed this compound to grip.

Indoor is the hardest formula to get right as many companies can testify. Matter has spent years working on the perfect formula to bring indoor skating to new heights and we've no doubt struck gold. Our two indoor families are G-Series and Crazy Glue. G-Series is a true indoor compound comprised of 3 separate hardnesses allowing it to cater to any skater's needs. Crazy Glue is a separate compound that was constructed for those who don't have great conditions to skate on or skaters just looking for that extra burn in their work outs.


   Gauging Hardness
Matter wheels are not rated with traditional hardness ratings produced by a durometer. The reason for this is Matter's hub technology gives the wheel a whole new set of characteristics that cant be read by this device. Matter uses a scale from F0 - F5; F0 being the hardest, F5 the softest. This scale is relavent
only to each individual family, meaning that an F1 Juice will not have the same traditional hardness rating as an F1 XG wheel. On the scale to the right,
green is softer, red is harder.

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